Media Training

Every media encounter can profoundly impact the image of a company and its executives. To ensure the best results when dealing with news media, preparation is critical.

Just as reporters spend time preparing for an interview, interviewees must hone their messages, anticipate questions and, most importantly, develop "the sound bite."

The media training session includes a thorough discussion of the most effective ways to work with print and broadcast journalists. We analyze what your company wants to achieve with the news media and develop the overall approach, message and supporting points. As former financial journalists, we incorporate our interviewing expertise, guiding you through various interview scenarios. Each interview is specifically tailored to reflect news media questions and situations you are likely to encounter. Exercises are videotaped and critiqued, allowing you to learn rapidly and to build confidence.